Viral Pitch To Lead Influencer Marketing campaign for Unocoin
Viral Pitch, an influencer marketing, research, and analysis platform recently announced bagging the influencer marketing mandate for Unocoin, India’spremier crypto exchange platform. Through this association, Viral Pitch will be offering new-age influencer marketing services to the brand.
The influencer marketing platform has conceptualized a YouTube campaign for the brand whose primary objective is to ensure brand amplification. Via this association, Viral Pitch will also be helping the leading crypto brand in breaking myths around cryptocurrency and digital investments. It is focusing on helping the brand connect with recognized financial influencers for greater engagement and reach.
The campaign was launched early in the month of October 2021 and is still ongoing. So far, it has been well received within the influencer community. The influencers are actively collaborating with the brand and are posting innovative content to promote the core USPs of Unocoin amongst their strong follower base.
Viral Pitch Founder Sumit Gupta said: “Cryptocurrency has been increasingly gaining prominence, especially amongst millennials. Considering Unocoin is the premier crypto exchange platform and is recognized for its diversified crypto-related features, associating with them is indeed a milestone for us. We are elated that our YouTube campaign has received a positive response so far and are hoping that with our assistance and creativity, the brand will be able to achieve its desired business and digital marketing objectives”.
Unocoin CEO and one of the co-founders Sathvik said: "Crypto is a new-age mode of investment. Hence, there are various misconceptions associated with it. This was one of our major objectives - to bust these myths and spread awareness about the practicality along with the benefits of digital currency and crypto investments. Since influencer marketing as a digital tool has been gaining popularity, we decided it was the appropriate strategy that would help achieve our goals. Considering Viral Pitch is recognized in the industry for its high-end services, we thought associating with them would indeed be the right move. Leveraging their expertise in the domain, we are hoping to reach one step closer towards achieving our targets”.
Viral Pitch will help Unocoin spread awareness about the appropriate usage of cryptocurrency and leverage its potential as a great investment option. As cryptocurrencies have attained a significant position in the market over the standard banking system; it becomes necessary to ensure that people are aware of the benefits of digital investments and trading in the crypto space. Over the last couple of years, the digital currency has been growing amongst traders with various crypto assets like Bitcoin, Ethereum, Tether, Dogecoin etc. Multiple facilities are involved with Unocoin’s platform, from Buy and Sell to Exchange, to OTC (over the counter) trading services where trading is enabled for users to trade in bulk. Unocoin also has a mobile app that allows users to trade, store, accept and use Bitcoin on the go.
Recognized for its expertise in the influencer marketing domain, Viral Pitch has been working closely with various brands across segments such as Park Avenue, Kaya Skin Clinic, Vasu Healthcare, Proline, FILA, CoinSwitch, MPL, Kimirica, Wow Skin Science, and Khadi Essentials. It plays an instrumental role in helping brands achieve their digital objectives by working with a holistic approach that quantifies all variables in the influencer marketing domain.