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Virat experiences ‘Winter during Summer’ in Blue Star’s new ad

Blue Star Limited, India’s leading air conditioning and commercial refrigeration company, is promoting their range of powerful air coolers with their latest ad campaign. Featuring brand ambassador Virat Kohli, the campaign is just being released across the country and is already getting noticed. With this, the company has strengthened their association with Virat Kohli and looks forward to another exciting season.

The campaign revolves around the thought of ‘Summer Lage Winter Jaise’. And while the print advertisements show Virat in winter clothes to bring alive the thought, the TV commercial shows Virat unable to deliver his dialogue because the Blue Star air cooler makes him shiver. The campaign has also been extended to other platforms like OOH, digital, dealership collaterals and various important touch points.

Blue Star air coolers have the Company’s unique Cross Drift Technology which enables them to deliver truly powerful cooling even in the hottest of summers.

Speaking  about  the  Blue  Star  range  of  air  coolers,  Mr  B  Thiagarajan,  Managing Director, Blue Star Limited, said, “I am glad that we have been able make our mark in the air coolers segment. Our range of air coolers with Cross Drift Technology is embedded with a host of unique features that makes it a preferred choice of consumers. ‘Summer Lage Winter Jaise’ is the main value proposition highlighted in our new TV commercial featuring Virat Kohli for this range of Air Coolers. The Company continues to increase its investments in this product category, with the objective of further enhancing Blue Star’s footprint in this segment.”

Robby Mathew, Chief Creative Officer, FCB Interface, says “The target  audience in the air cooler market is used to traditional advertising formats. And that is exactly what we wanted to challenge with this film.”


Client: Blue Star

Agency: FCB Interface

Chief Creative Officer: Robby Mathew

Account Management: Ruchita Purohit, Manoj Ramrakhiani, Meet Kuvadia, Mohammed Sheras

Account Planning Team: Gulshan Singh, Sneha Raina

Creative team: Sricharan C, Ashutosh Joshi

Agency Producers: Alpa Jobalia, Ashish Barot

Production House: Chalk and Cheese

Director: Achowe

Producer: Zico



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