Virat to launch WROGN's #WTF Day @Shopper Stop

Universal Sportsbiz’s (USPL) owners of Celebrity Fashion brand WROGN announced today that Virat Kohli – co-owner of the brand will launch the WROGN Throwaway Festival (#WTF) – in Mumbai next week to celebrate its one year anniversary. Virat Kohli will visit the WROGN shop-in-shop within Shoppers Stop, Inorbit Malad to launch this festival.

Anjana Reddy, Cofounder, Universal Sportsbiz Pvt. Ltd said, "We are looking to create an annual property which celebrates the WROGN DAY dedicated to the brand. The idea is to make the brand WROGN truly engage with our customers in the online and offline channels. What better than marking the WROGN Throwaway Festival open with Virat Kohli – our brand partner and evangelist himself. Virat will kick-off the festival the WROGN way and connect with audiences at Shoppers Stop, Inorbit Malad. The WROGN Throwaway Festival will also be celebrated on Myntra - our online partners. I encourage all the people of Mumbai to show up at Shoppers Stop, Inorbit Malad on December 13^th to be part of the celebrations with Virat”.

Commenting on the festival Virat Kohli said, “I welcome you all to join me in the fun and frolic at the #WTF in Mumbai. Lets create this as a yearly affair where we showcase to the world how to dress up and be the right kind of Wrogn.”

Wrogn is the fastest growing celebrity fashion brand with a 300% increase in top-line in the last one year. It has also doubled WROGN shop-in-shop outlets within Shoppers Stop, . As part of the #WTF Brand Day, WROGN will offer customers premium merchandise worth to Rs. 1000 @ only Rs. 499 and anything worth more than          Rs. 1000 @ Rs.999. The company hopes that #WTF Brand Day will build higher engagement and brand resonance with customers across the country and consolidate its leadership position as a fashion youth brand.

USPL an Accel Portfolio Company was founded in April 2012, cofounded by Anjana Reddy with equity participation from Bharat Ratna – Sachin Tendulkar - USPL is the only home grown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business with three distinct offerings. USPL’s portfolio of leading brands include Wrogn, a premier fashion brand inspired by Virat Kohli, Imara, a contemporary women’s ethnic fashion brand with Shraddha Kapoor and Collectabillia, which e-tails sports, entertainment and based fashion accessories.