Vissco resonates well with the masses with its latest Campaign

Vissco, a leading manufacturing brand for Orthopaedic and rehabilitation products has tied up with the second season of Premier Futsal’17 powering Hyderabad based Telugu Tigers. The brand has also launched its new range of products, Vissco Pro with its campaign #BeatThePain, in sync with the physical and emotional pain of a sportsman on the field. This campaign persuades people to overcome pain and reach optimum performance. The new range and team Telugu Tigers are perfectly compatible as they both reach out to a younger audience.

This exciting & shorter version of football, Premier Futsal 2017 kicked off on Thursday, 14th September in Mumbai, Bengaluru, and Dubai. The team Telugu Tigers is co-owned by Tollywood actor Rana Dagupatti, who recently unveiled the Vissco branded jersey.

Vissco, standing by its tagline, “Comforting Pain since 1963” launches a 360-degree campaign #BeatThePain, saluting the undying spirit of a sportsman. The entire team of Telugu Tigers has been given the range of Vissco Pro products. The association also include on-ground physiotherapist promoting Vissco Pro #BeatThePain campaign comforting pain on and off the field. The campaign also includes a UGC platform on their social media portals where people from all walks of life whether sporty or not sporty, can share their stories of pain and how they #BeatThePain.

This campaign is an initiative to bring to light, the tough and difficult life of sportsman. It resonates well with the masses as it showcases the physical struggle and endurance one goes through in order to perform and achieve victory. It encourages worldwide sports fans to stand by and understand the journey of their sportsman who lives each day surpassing his physical pain and overcoming them to performing on the field for his team and country.

Speaking about the brand association Mr. Saumil Gandhi, Director at Vissco Rehabilitation Pvt Ltd said, “We are delighted with this association. It is indeed a good platform to launch our new Vissco Pro range since it’s Stylish, Sporty and developed with new age medical textile technology. The products have specialized anti-slip and shock absorption features made for people into high physical activities. The brand campaign #BeatThePain goes well with the idea of physical pain and giving solutions to go beyond them.”

Commenting on the brand, Supporting Director, Maulin Gandhi, Vissco, said, “Our goal with the new campaign is to unite people and sportsmen under one outlook that will help everyone to see the physical & emotional struggle on & off the field. Vissco Pro products enable you to go beyond your pains and take life in stride. Our strong brand equity will help increase relation, recognition, and application of Vissco Pro products through the campaign in everyday life.”

Priyanka Chugh, Creative Director, Gypsy Moth said, “Since when did pain take priority over everything? This inspirational video puts ahead spirit of the game over the suffering or the pain. While saluting every sportsman’s ‘never to give up attitude’, it subtly motivates people

to do the same. Vissco’s #BeatThePain campaign is an answer to every person out there who thinks the pain cannot be overcome, well we just made it possible.”

The brand has also launched a digital video on YouTube. This inspirational voice-over led film will feature the team Telugu Tigers while capturing the true essence of the game football and the journey of these hardworking sportsmen. The film captures Deco, A former UEFA Champions League winner with FC Barcelona and FC Porto a marquee player of Telugu Tigers encouraging #BeatThePain. The video will help transform the way youngsters look at players and the game; it will showcase them in an altogether new light. The spirit of the film remains motivating, captivating and enduring.