Vistara takes on all the questions kids have in an endearing new campaign
On Children’s Day, Vistara launched a campaign about their YoungStar service, which takes care of children flying solo. The airline has come up with a campaign that features the funny, innovative, unexpected and amusing questions children have about anything and everything, even more so when it comes to flying.
Conceptualised and created by digital agency Flying Cursor, the video has been given a quirky and catchy treatment. With the crew appearing in the video and children giving their voices to adults who are taken aback by their questions, they have produced a visually appealing video that makes people do a double take when the polished crew starts talking in children’s voices.
Watch the film:
Solomon Wheeler, Vice President, Marketing, Vistara, commented, “Vistara is all about the charm of flying, the memories of which often go back to our childhood; to those first few flights and to the thrill of flying in an airplane. It’s great fun to have young fliers onboard, who we call the ‘Vistara YoungStars’ and who win our hearts with their innocence. Our effort was to capture that sweet, childlike inquisitiveness in the film and celebrate Children’s Day.”
Shormistha Mukherjee, Director, Flying Cursor, added here, “The point was to talk about the YoungStar service, but by showing that the Vistara crew goes above and beyond their call of duty when it comes to taking care of children flying with them. Not only do they take care of boarding, security, and baggage, they go so far as to even answer every question the kids might have. And having the crew recounting the questions just as children ask them gives it an even more charming touch.”
Vistara is inviting people to send in videos of kids asking their own questions about flying, and giving away flight tickets to the entries that make them smile the most. The contest is on from November 14 to 17.