Vivek Malhotra of TV Today joins MRUC as Additional Director
Vivek Malhotra, who was serving as the Group CMO (Chief Marketing Officer) of TV Today Network, has been sworn in as the Additional Director of the MRUC (Media Research User’s Council) board, India. The news has been confirmed by industry sources. The MRUC board holds over 150 members from the advertising and media industry, including members who represent the broadcasters, advertisers, publishers, agencies.
The MRUC is known to provide annual research reports on how the consumption habits of media content of the people are changing in the country. One of the primary studies of the MRUC is the Indian Readership Survey (IRS). Malhotra has been the Group CMO of TV Today Network for more than six years and has been in the service of the Tech – Comm bodies of BARC and MRUC India.