Vivel Active fair launches the 'Big Break' contest

Vivel Active Fair, the complete fairness cream launched recently in Kerala, has received encouraging consumer acceptance in just a couple of months. Celebrating the auspicious occasion of Onam, Vivel Active Fair presents "Big Break" to all the young women in the Kerala. Vivel Active Fair Big Break is an extraordinary once in a life time opportunity to be the next gorgeous face of the Malayalam film industry. SURYA TV along with Reputed Director Lal Jose will launch a state wide hunt for the leading lady in his next film.

Expressing his views on the contest, G K Suresh, Head of Brands and Business Development, ITC Limited said, "It is our endeavor to offer consumers an unparalleled brand experience through unique opportunities. Vivel Active Fair Big Break is an initiative to provide our consumers the exhilarating experience of fulfilling a dream. Our association with Surya TV is a perfect fit and an obvious decision given their popularity and stature especially in Kerala as an entertainment channel. We are proud to present reputed director Lal Jose's hunt for the next gorgeous face of Malayalam cinema with Vivel Active Fair Big Break. We hope that consumers enjoy this first of its kind experience with Vivel Active Fair".

Vivel Active Fair gives its consumers a direct chance to participate in the final auditions of "Big Break' a reality show, in one of the leading channel, without having to go through preliminary steps. 2 young women from the Vivel Active Fair 20 participants after a grueling audition will be amongst the final contestants competing to be the next face of Malayalam cinema. The final winner after a 13 week long reality series on Surya TV will be selected by Lal Jose himself.