Vivel active Fair presents 'Riders' on UTV Bindass

Vivel Active Fair in association with UTV Bindass brings you the adventures of some real women with– Vivel Active Fair – Riders on UTV Bindass. Vivel, caters to the intrinsic beauty need of the modern Indian woman, thereby giving her the confidence to fulfill her aspirations. ‘Riders’ chronicles a journey of courage, passion and overcoming fears with confidence to fulfill desires of a lifetime. 11 women, 10 bikes - no contest, no race and no elimination, just a dream to follow, a dream to reach for the limitless sky and etch an indelible moment in one’s lifetime. Vivel Active Fair enables this confidence to fulfill aspirations in the face of all adversities.  ‘Riders’ is an appropriate illustration of Vivel Active Fair’s brand ethos.
Vivel Active Fair, ITC’s first fairness cream with SPF 15, is a unique product that has resulted from an in-depth understanding of the Indian skin and the environmental conditions affecting the skin. The product has been crafted with specially chosen fairness actives, SPF 15 and comprises of vitamins and minerals that takes total care of skin in all climatic conditions.
From scorching heat to freezing temperatures, from dust storms in cold deserts to oxygen deprivation, it’s an experience to be believed. 11 girls will surmount their fears as they undertake the dangerous and challenging journey on bikes from Delhi to Khardung La, 18000ft above mean sea level which is reputed to be the highest motor able pass in the world. This will be the first ever odyssey to Khardung-La with women on bikes.
Sandeep Kaul, Chief Executive, Personal Care Products Business, ITC Limited, says, “Vivel Active Fair is delighted to present ‘Riders’ which personifies confidence to make the impossible possible! Vivel Active Fair, ITC’s first fairness cream with SPF 15, is a rapidly growing fairness cream brand in the country and is steadily becoming an essential part of the beauty kit of every woman.  ‘Riders’, exclusively on UTV Bindass, is an ideal platform for the brand to engage with its consumers and personifies Vivel Active Fair’s distinct brand philosophy.”
Keith Alphonso, Business Head, UTV Bindass comments, “The true story of women on 10 bikes is the true story of the true Bindass spirit. They knew what they wanted and they set about getting there. We at Bindass salute the spirit of youth and the show aims to capture the essence. We are very pleased to have Vivel Active Fair on board whose brand underlines the soul of the show and allows young India to stay Bindass.” 
Sachin Chavan, DGM, Royal Enfield comments, “The call of the mountains is a call for adventure which no one can ignore. It is this call which brought these riders to the mighty Himalayas; coupled with it the feeling they got by riding the legendary Royal Enfield motorcycle made this adventure unique. For years this legendary motorcycle has been personified as the ultimate adventure machine and finds itself as much at ease in the towering Himalayas in sub-zero temperatures as much as in traffic choked streets of urban India. This unique call coupled with the sheer bliss that they experienced by overcoming the harsh challenges enroute and the bonding with the motorcycles and fellow riders during this journey of discovery ensured that this adventure turned out to be an unforgettable experience” 
It is a journey that will challenge the girls to confront their fear of the unknown in the form of activities they have never attempted before in their lives. The tasks given to these women would range from river-rafting, rock climbing, river crossing, rappelling, trout fishing and much more. 
The journey of the Vivel Active Fair Riders will be showcased on UTV Bindass across six episodes starting 9pm, Friday, November 25, 2011. Here the spirit of freedom will be celebrated where all that the women want is to touch the sky! –Choo lo Aasmaan…

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