banner image banner image
 

vivo Announces Biggest Consumer Gratification Contest for vivoIPL 2021

The Indian Premier League has always offered pulsating thrills and excitement over the years. To take this level of excitement a notch higher, vivo, the innovative global smartphone brand and the title sponsor of IPL 2021 has announced the #PerfectFan contest for die-hard cricket fans. The contest will be the most significant ever consumer gratification at IPL, where lovers of the game will have an opportunity to meet Virat Kohli and win exciting prizes.

On the occasion, Nipun Marya, Director-Brand Strategy, vivo India, said, "Cricket in India is not just a sport. It is an emotion that binds the nation together. At vivo, our constant endeavour is to elevate customer experience and bring Joy to our audience. What better way to do this than providing an opportunity to cricket lovers to meet their cricket hero – Virat Kohli.”

These are difficult times as fans do not have the chance to witness the spectacle that IPL offers. The #PerfectFan contest aims to bring the stadium's thrill to people’s homes. It gives fans a splendid opportunity to meet their heroes, feature on live television, and win many more exciting prizes. As a responsible and consumer-centric brand, we ensure that consumers have a joyful experience keeping in mind their health and safety."

vivo India recently announced Virat Kohli as its new brand ambassador to better connect with its consumers. Twenty-one lucky winners of the #PerfectFan contest will stand a chance to meet the effervescent Virat Kohli virtually. In contrast, many others will have an excellent opportunity to receive autographed bats, and many other exclusive gifts throughout the competition.

While fans do not have the opportunity to be a part of the live-action at stadiums, vivo has found a way for a few fans to be virtually present in the stadiums, using a LED fan wall. Selected winners in every match will have the chance to be on live television. They will be entitled to have their video submission on display on the vivo LED fan-wall that will be telecast live on national TV during every match.

The #PerfectFan contest is valid for residents (above 18 years) of all states. All cricket fans and IPL lovers can participate in the contest by following vivo India handles on social media platforms that is Facebook (@vivoIndia), Twitter (@Vivo_India) and Instagram (@vivo_India)

vivo has been at the forefront of technological advancements and innovations to spread joy and delight among consumers. With its breakthroughs in the mobile imaging segment, the brand ‘s offerings help users capture joyful moments and has made it a leader in the Indian market.

The smartphone manufacturer has launched its flagship X60 5G series last month and plans to expand its product portfolio by launching 5-6 new devices across price points this year.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing