vivo appoints Sara Ali Khan as the "Chief Style Icon" for the vivo Y-Series
vivo, the global innovative smartphone brand, on-boarded renowned Bollywood actress Sara Ali Khan as it’s ‘Chief Style Icon” for its upcoming Y-Series smartphones. As part of the association, Sara will be seen across the marketing campaign of upcoming stylish Y series smartphones, starting from Y73.
The association will focus on showcasing the style and design of Y-Series smartphones, while offering the latest technology to consumers. As the “Chief Style Icon” for Y-Series range, Sara Ali Khan will bring out the perfect combination of Style, Strength and Joy for vivo’s existing as well as potential consumers. To add more style to the launch of Y73, Sara Ali Khan would also be doing a special unboxing on 10th June, unveiling the stylish Y73.
Delighted with the association, Nipun Marya, Director-Brand Strategy, vivo India, said, "We are excited to have Sara Ali Khan on board for the upcoming Y-Series range. Working with her in the past has brought the desired style statement for our design centric series. At vivo, our focus is always to meet the evolving consumer needs and preferences, and we are committed to bringing joy to our consumers' lives. Associating with a style icon will help deliver the key focused message for the upcoming Y-Series smartphones."
Expressing excitement on the collaboration, Sara Ali Khan said, "Working with vivo has been an absolute joy in the past and, collaborating with them again for their upcoming series will be an amazing experience. Associating with a brand that understands and focuses on design and latest technology for their consumers is great."
As part of vivo's commitment to 'Make in India', all vivo smartphone series are manufactured at the Greater Noida facility that employs around 10,000 men and women ensuring all vivo devices sold in India are made by fellow Indians.