Vivo IPL 2016 becomes most viewed prime time TV property in India

Sony Max, Sony Six and Sony ESPN (part of Sony Pictures Networks India), the official broadcasters of Vivo IPL 2016, drew audiences in large numbers in the third week of the T20 cricket tournament after 25 matches.

As per BARC India ratings, Vivo IPL with 927.4 GVM is 234 per cent better than the second most viewed channel in prime time at an all India level, and with 676.2 GVM is 203 per cent better than the second most viewed channel in HSM. [BARC - India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches]

BARC ratings for Week 17 (April 23-29) of 2016 show Sony Max leading across all genres with gross viewership of 962,992.

Among sports channels, Sony Six led the pack with gross viewership of 241,350 in Week 17, while Sony ESPN followed with gross viewership of 92,329.

The T20 tournament continues to grow, notwithstanding power cuts, and has achieved a cumulative reach of 297 million in the third week of the tournament.

The markets that grew in the third week are Mumbai, PHCHPK, Rajasthan, Jharkhand, West Bengal, Madhya Pradesh, Gujarat, and Maharashtra.

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