Vivo IPL 2016 stamps its supremacy, garners 357 mn viewers
357 million viewers watched Vivo IPL 2016, establishing it as the biggest television event in India today. (Source: BARC - India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches)
The highest rated match till date in Vivo IPL 2016 was Royal Challengers Bangalore versus Gujarat Lions (played on May 24) with 27,219 TVTs and achieved a cumulative reach of over 100 million.
Sony MAX, Sony SIX and Sony ESPN (part of Sony Pictures Networks India), the official broadcasters of Vivo IPL 2016 made the tournament larger in the penultimate week of Season 9.
Vivo IPL 2016 recorded a 22 per cent growth over the last week with a viewership of 18,626 TVTs.
For seven weeks in a row, Vivo IPL stamped its supremacy in prime time on Indian television with 869 GVM vis-a-vis the No. 2 channel at 391 GVM and No. 3 channel at 343 GVM.