Vivo IPL 2016 wraps up with cumulative reach of 361 million viewers
The recently concluded Vivo IPL Season 9 established its undisputed supremacy as the leader in prime time with an average of 819 GVM, which is 108 per cent more than the No. 2 channel at 394 GVM at all India level. (Source: BARC - India (Urban + Rural) / 4+ / Impressions & Coverage ‘000s / Live VIVO IPL 2016 Matches)
Vivo IPL 2016 was viewed by 54 per cent of India’s total television viewing audiences, which makes it the most viewed event on pay television.
The tournament ended at an all-time high with a cumulative reach of 361 million viewers.
The Vivo IPL finale recorded a 168 per cent growth in viewership at 44,684 TVTs over the viewership event average, making it the most viewed event on the evening of May 29.
121 million people tuned in to see the finals between Royal Challengers Bangalore and Sunrisers Hyderabad, which was a 55 per cent jump over the event cumulative reach average.
Top performing markets for Vivo IPL 2016 were Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Maharashtra/ Goa, Gujarat, and Karnataka.
Sony MAX, Sony SIX and Sony ESPN (part of Sony Pictures Networks India), the official broadcasters of Vivo IPL, managed to take the tournament to a new high in 2016.