VIVO IPL 2018 Epic Finale records historic viewership
The VIVO IPL Finale on May 27th 2018 recorded a viewership growth of 34% with 52.9 mn average impressions on the Star TV Network*. The match had the highest ever reach of 211 Mn1 across screens, in the history of the tournament.
VIVO IPL 2018 : Grand Finale
A fitting Grand Finale positioned as the “World’s Toughest Final” between Chennai Super Kings and Sun Risers Hyderabad was broadcast in the biggest ever production with 11 live feeds – in 8 language across the Star TV network and Hotstar.
Grand Finale: Television viewership
The Grand Finale on television was watched by a historic 160 million fans across Star TV network (not including DD) versus last year’s figure of 121 million recording a 32% growth in reach. This is the highest television reach recorded for any match in the history of the tournament.
The grand finale viewership on television recorded a 34% growth in Urban+Rural 2+ with 52.9 Mn average half hourly impressions and 45% in Urban 2+ average impressions versus last year.
VIVO IPL 2018: Total Tournament (Television Viewership)
The television viewership for the tournament as measured by average half hourly time-weighted impressions is 1.4 billion impressions (U+R 2+) with a growth of 15%. The viewership growth in Urban audiences is 26%.
BARC (In-Home) U+R 2+ Urban 2+ M15+AB Urban Total Avg Impressions (millions) Match 1-60 1434 855 280 Growth % 15 26 31
*BARC viewership for week 22 All India on Star TV Network Channels – excluding DD. 1Total duplicated reach as an aggregation of TV reach BARC U+R 2+ and Hotstar platform reach.