Vivo launches new campaign #GoPop
Vivo, the innovative global smartphone brand, is excited to launch Vivo V15 Pro, a phone that will revolutionise the smartphone photography experience. To mark the launch of the new model, Vivo unveiled its latest campaign created by BBH India starring Aamir Khan.
The Vivo V15 Pro is a game changer in the smartphone segment with not one but two breakthrough camera features – world’s first 32MP Pop Up Selfie Camera and the Triple rear camera, a primo combination that is bound to deliver high-quality images and videos even in super low light conditions.
Vivo has partnered with BBH India to create the launch campaign - #GoPop, which consists of pre-launch teasers and two TVCs. The films play to the spunky background track - Albatraoz, by Swedish DJ AronChupa. Both the films show Aamir experimenting with the camera features showcasing the brand promise of superior quality images.
Commenting on this occasion, Nipun Marya, Director – Brand Strategy, Vivo India said, “Once again, we have brought the best of innovations for our consumers in Vivo V15Pro. The campaign brings out the unique proposition of capturing superb photos with the help of a 32MP pop-up selfie and AI triple rear camera in a fun and engaging way.”
Vasudha Misra, Executive Creative Director, BBH Delhi added, “We wanted to create a campaign that captures the stunning camera technology while giving youthful vibe to the brand. Visual exaggerations, the track Albatraoz come together with Mr Amir Khan to make this campaign Pop.”