Vivo Pro Kabaddi 5 finale becomes highest rated non-cricket event on TV

VIVO Pro Kabaddi continued its remarkable run with Season 5 as hundreds of millions tuned in to Star Sports to catch the riveting Kabaddi action. The tournament followed a stellar opening in Hyderabad, and travelled across 12 cities before the finale in Chennai. At the end of Season 5, gross impressions for India’s most watched non-cricketing league stand at 3.3 billion with a watch time of 100 billion minutes.

 *Source: BARC, India, 2+ All India

 PKL Season 5 final witness an increase of 83% in impressions compared to PKL Season 4 final

*Source: BARC India 2yrs+/ Impressions´000 {Av(Wg)} – Program analysis -28 Oct- 20:03 -21:10

Commenting on the performance of India’s flagship Kabaddi tournament, Sanjay Gupta, MD, Star India said, “India has truly embraced kabaddi. This season was all about pushing boundaries. With an expanded league, there were 12 teams competing in more than 130 matches, spread across 13 weeks. The love for Kabaddi cutting across geographies and demographics is self-evident. It is very heartening to see this response from millions of fans across the country, which has emphatically re-established Kabaddi’s position as the most watched non-cricket sport synonymous with the VIVO Pro Kabaddi League.”