Vivo ups the ante ahead of IPL 2016 with more marketing muscle

Vivo has further strengthened its marketing plans ahead of the Indian Premiere League (IPL) 2016. The Chinese smartphone manufacturer came on board as the title sponsor for IPL this year after Pepsi moved out.

The company has launched its new V series smartphones along with roping in actor Ranveer Singh as its brand ambassador. According to a Vivo spokesperson, the company has earmarked a marketing budget of approximately Rs 200 crore around the IPL event.

Ranveer Singh will feature in the brand’s new TVC in early April. He will also be a part of various customer engagement activities that the brand has planned for the year.

Speaking at the launch event in Mumbai yesterday, Alex Feng, CEO, Vivo India, said, “We are truly delighted to have Ranveer Singh as the face of Vivo in India. Ranveer enjoys a huge fan following amongst the young Indian audience and Vivo being the brand for the youth, this lethal combination is all set to create magic in the Indian market. We are expanding our operations in India with enhanced branding to reach out to a larger customer base. Currently, we are present in over 10,000 outlets. With the help of Ranveer and 8,000 colleagues, I’m confident that we are going to make great progress in the coming IPL season and 2016.”

On the launch of the new phones Feng added, “It gives me immense pleasure to announce the launch of our innovation, the V3 and V3 Max for the Indian market. The V series designed with creativity and equipped with state of art technology will be a landmark for Vivo India. India remains our prime focus and the launch of these models is a testimony of our commitment to cater to the ever growing demand of meticulous customers in India and worldwide. The V3 and V3 Max offer an unbeatable proposition of cutting edge technology, impressive looks and Hi-Fi music quality in the industry.”

Vivo entered India in the late 2014 and started its smartphone business incorporating two distinctive features in their products – Hi-Fi and Smart, which focus on superior video and sound quality and a blend of science and technology, respectively. As is known, Vivo has bagged the title sponsorship of IPL for two consecutive years – 2016 and 2017.


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