Vivo V17 Pro, Too Yum!, JBL among brand partners for Inside Edge Season 2
‘Inside Edge Season 2’, an Amazon Prime Video Original series about a cricket franchise Mumbai Mavericks who play in the Power Play League, has roped in some key brands. Made by Excel Media and Entertainment, the series showcases the drama of the dark underbelly of the Power Play League and the concept of letting the viewer take a look at “The game beyond the game”.
All 10 episodes of ‘Inside Edge Season 2’ began streaming on December 6, 2019.
Vivo has collaborated with ‘Inside Edge Season 2’for its new Vivo V17 Pro smartphone. Along with unboxing videos to showcase the rivalry between Mumbai Mavericks and Haryana Hurricanes, the cellphone brand is also showcased in several scenes during the course of the show.
Too Yum! has also partnered with the show and is showcased as the sponsor of the fictitious Power Play League.
Other brand associations include, JBL, which is showcased on the stumps during the games, Moreover, the character Vayu Raghavan from Mumbai Mavericks is shown using JBL headphones.
Mumbai Mavericks players are seen sporting T-shirts with Fly-Ocean and Dreamscape as the sponsor. Interestingly, in Season 1 of ‘Inside Edge’, Engage Deo was the T-shirt sponsor for Mumbai Mavericks.
As cricket as a sport has many opportunities for brands to advertise on, a show like ‘Inside Edge’, which revolves around cricket also creates the same opportunities for brands to advertise in the show. With the recent Emmy nomination for ‘Inside Edge’ Season 1, there is much interest in the web Original.