Vizeum bags the media duties for Viacom18's INS

Vizeum India has announced their appointment as media AoR for Integrated Network Solutions (INS), a wholly owned subsidiary of Viacom18 Media Pvt. Ltd. INS is instrumental in creating high impact & unique experiences via multifaceted marketing platforms.  Vizeum has been in the new in the last two weeks on their win of the Jet 

Airways and Allied Blenders and Distillers business.

Speaking of the announcement, Jaideep Singh, Sr. Vice President and Business Head, INS, Viacom18 said, “As we enter into the 2nd year of our journey, the tasks ahead to communicate the promise and message of our experiential properties to our consumers and trade is a challenging one. Vizeum is a well-recommended agency within our group considering their work for the other brands of our Network. Therefore, partnering with them was not a decision that needed too much deliberation. We wish Vizeum all the best as we embark on an exciting journey with together”.

Commenting on the win, S. Yesudas, Managing Director, India Sub-continent, Vizeum, said “We have been investing all our energies and resources behind making our clients as our true ambassadors with tangible contributions to their business issues. And we are extremely delighted that it is paying back for us in terms of our existing 

clients referring us to others. We sincerely thank the INS management for their faith in us. This further strengthens our partnership with Viacom 18 Media group. We currently handle MTV Group, ETV Group, Nickelodeon and Sonic. This business will be handled out of our Mumbai office under the leadership of Samarjit Rajkumar, Sr. Vice President, Vizeum, Mumbai.

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