Vizeum India high spirits, win media duties for Allied Blenders and Distillers (ABD)

Close on the heels of the last week’s announcment from Vizeum on their win of the Jet Airways media duties; Vizeum India today announced their appointment as media AoR for ABD.
Agency is tasked to play to play an important role in ABD’s initiatives to engage it valuable consumers. This win comes on the back of a multi-agency pitch which the client had initiated 2 months ago.

Confirming the same, Ahmed Rahimtoola, Head, Marketing, ABD said, “Vizeum thoroughly impressed us with their thinking which was well balanced on our current realities as well as future aspirations. They also exhibited the right knowledge, energy, passion and the accountability we were looking for.  We look forward to this partnership taking a good shape and wish them the very best”. 

Commenting on the win, S Yesudas, Managing Director – Indian Subcontinent, Vizeum said “We are delighted with this win. This talks volumes about our ability to bring on board unique solutions for our clients. It is a challenging journey and we are quite excited to embark on it with ABD.  We are thankful to the client management for considering us worthy. This business will be handled out of our Mumbai office, lead by Samarjit Rajkumar and assisted by his able team under Saumya Agarwal”.

Vizeum successfully operates in 55 countries with a philosophy of in-depth understanding of the co existence of lives, brands and media in the actual world and providing brands every opportunity to connect with its consumers, the quality the intensity of those connections that will always count 

Vizeum is a part of the Dentsu Aegis Network which is the first truly global communications network for the digital age. Through its six global network brands – Vizeum, Carat, iProspect, Isobar, Posterscope, and the Dentsu agency brand – and supported by its growing multi-market brands including Amnet, Amplifi, Data2Decisions, mcgarrybowen, Mitchell Communications Group, psLive and 360i - Dentsu Aegis Network aims to be the global network of choice for clients seeking best-in-class expertise and capabilities in brand, media and digital communications services. Offering a distinctive and innovative range of products and services, Dentsu Aegis Network is headquartered in London and operates in 110 countries worldwide with over 22,000 dedicated specialists.