VKC Nuts ropes in Celebrity Chef Amrita Raichand as its brand ambassador

Sharing her joy on the association, Amrita Raichand said, “As a mother and a nutritionist, I regularly come across questions on the benefits of nuts & dry fruits, how to choose the best quality, where should we buy them from, and many more. I feel extremely delighted to have associated with a brand that considers health and hygiene as paramount. With Nutraj as a partner, I hope I am able to bust the myths around the consumption of nuts and draw some light on the importance of consuming the right quality of nuts. I look forward to this journey of good health and great choices”.

 

Mr. Gunjan Jain, Managing Director, VKC Nuts Pvt. Ltd. said, “Amrita Raichand is a perfect fit for our brand which is focussed on purity, health, and hygiene. Being a certified nutritionist along with a celebrity influencer, we couldn’t have found a better representative of our brand. With Amrita onboard, we hope to be able to not only highlight the importance of including nuts & dry fruits in our daily lives but consuming them in the purest and most exciting ways”.

 

Amrita Raichand, a celebrated name in the industry dons many hats. She is a lifestyle chef, certified nutritionist, Tedx Speaker, anchor and a writer. She also has her YouTube Channel named Amrita Raichand - Chef and Beyond.

 

VKC Nuts, the parent company of Nutraj is the only company to have a ready facility to pasteurize its products. In an age of a rapidly developing hygiene and health sensibility of the upmarket consumer, Bactopure is a big differentiator that can lead the consumer towards making an aware and informed choice. Each pack of Nutraj Bactopure comes with a QR code that can display the actual certificate from a government approved lab to back up the claim.