VML fortifies its DNA of Heart, Home, Wisdom and Courage

Spread across six continents, VML has been working for the fundamental human need to connect with one another. The full-service marketing agency helps fulfill this need to connect and makes work that truly matter to people.

Two top VML executives – Global CEO Jon Cook and CCO Debbi Vandeven – were in India recently to shed light on the industry on a whole. They spoke about the future of an agency in the digital world, the expansion of the VML global business, secrets to VML’s success at Cannes over the years, 3 rules of storytelling, and digital customer experience.

Both Cook and Vandeven stressed on how Heart, Home, Wisdom and Courage remained strong as the DNA of the company. They also highlighted the 3 rules of brand storytelling, which were:
Consumer cares less about product than you do
Be deceived and disciplined
What brand does matters as much as what brand says

VML focused that work is not just done with an aim to sell; they do the work that is felt. Everything created adds real value to the lives of everyone it reaches. They deliver powerful messages to bring people together and develop innovative ways for them to connect.

Award winning work

VML became the digital agency of record for Gatorade in 2010. Since then, the team members have collaborated with Gatorade’s network to deliver award-winning work and stellar results. VML and Gatorade work hand-in-hand as client partners to craft the vision for the brand in digital, as well as consumer-facing messaging that brings that vision to life. Together, the agency continues to develop work that spans campaigns, social, branded content, digital innovation and more.

The work:
https://vimeo.com/124957378

https://www.notube.co/media/56c45a8270c72703008908d2

VML’s partnership with Wendy’s began in late 2012, when they became their digital agency of record. While they first focused on digital campaign activation, the role grew to include planning, social media strategy, publishing, and community management. In 2013, they started major technology projects for the brand, including website management, mobile apps, a mobile ordering experience and more.

Today, they serve as the brand voice across all social media channels. They also act as a strategic and creative lead, continuing to produce 360-degree campaign activations on a project to project basis. Throughout their work, they follow Wendy’s philosophy, aiming not for quantity of fans, but quality of experiences.