'Vodafone Belvedere Station' unveiled; the first branded metro station in India

Vodafone India, has unveiled its unique Faster, Smarter, Better Metro Station in Gurgaon. Vodafone Belvedere Rapid Metro Station is a unique interactive station that engages the commuters at every step and brings to life the Vodafone brand. Vodafone is the first brand in the country to come up with such an innovative concept linking branding and customer engagement at a public outpost.

The Vodafone Belvedere Rapid Metro Station has been conceptualized using state-of-the-art design specifically to match the best in class transport technology used by Rapid Metro. In line with ‘Customer First’ proposition of Vodafone, the station has been made commuter friendly and has been designed, keeping in view various needs of commuters.

The Vodafone Belvedere Rapid Metro Station seeks to interact with its commuters at every step, guiding them by the means of interactive wall set up, displaying their various advertisements and offerings, interactive steps guiding the commuters to their respective platform. There is a Wi-Fi zone at the platform to help the customers stay connected with their loved ones at all times. Evolved technology has been displayed at various junctures of the station to befit Vodafone’s data paradigm.

Speaking about this endeavour, Rajiv Kohli, Operations Director- North, Vodafone India said, “Finest technology platforms, superior network connectivity and a continued focus on customer service, are the hallmark of Vodafone’s business in India. The station is a testimony to what Vodafone stands for, which is delivering unique, innovative and out-of-the-box products and services to its customers. This platform helps Vodafone to not just engage with its customers but also reach a larger audience with unique offerings and services.”

Speaking during the press meet at a Vodafone Belvedere Rapid Metro station, Sanjiv Rai, MD & CEO – IL&FS Rail Ltd, said, “We are very happy to have received a positive response from corporates on this branding opportunity.  Our association with Vodafone is based upon the synergies both companies bring to the table, backed by Vodafone’s philosophy of superior network connectivity and customer satisfaction. Vodafone Belvedere station has become a landmark in Cyber City and we are confident that commuters will appreciate this contemporary branding initiative.”

Expressing immense pride at the launch, Subrat Padhi, Business Head - Delhi, Vodafone India said, “We are extremely proud to unveil our new offering – the Vodafone Belvedere Rapid Metro Station. The station is fully equipped to constantly allow the customer to engage with brand Vodfone during their daily commute. Along with the virtual customer journey through Vodafone’s service offerings, visitors can also get a peek into exciting new products at the Vodafone Store located at the station. It is a moment of great pride for all of us at Vodafone to be part of the world class Rapid Metro Gurgaon. We aim to provide an innovative and extraordinary experience to the residents of Gurgaon and the NCR and wish all the commuters a happy and hassle free commute at the Vodafone Rapid Metro Station.”

Vodafone Rapid Metro Station is equipped with an all women angel store to cater to the different needs of its customers as well as the daily commuters. The store will provide all facilities including activations, bill queries, SIM replacements, new connections etc. Vodafone India seeks to match the speed of rapid metro by providing an equally faster connectivity and reach to all the customers