Vodafone eyes 200 mn youth TG with new lifestyle proposition - U

To celebrate the spirit of youth and to cater holistically to its big need for being always connected, Vodafone India has rolled out ‘Vodafone ‘U’ – a lifestyle proposition designed especially for young Indians.

Targeted at the socially active, rapidly growing and increasingly demanding Indian youth, Vodafone ‘U’ aims to be the ‘Connector’, ‘Enabler’ and ‘Entertainer’ by offering a wide array benefits, delivered digitally and accessible via the mobile to stay always connected with friends, fun and the Internet.

Commenting on the launch, Sandeep Kataria, Director – Commercial, Vodafone India, said, “India’s 200 million strong youth are optimistic, vocal, trendsetting and very social media savvy. Brought up in an ever connecting world courtesy the mobile revolution, today’s youth is extremely comfortable with technology. The mobile phone plays a central role in their life, both as a command center as well as a companion. Vodafone ‘U’ is thus designed to facilitate better this unique relationship between the youth and their mobile in a seamless and enriching way.”

Arvind Nevatia, National Head - Consumer Marketing, Vodafone India, added here, “We have combined the best of Vodafone’s global experience with deep understanding of India to resonate #FunwithU. On offer is a bundle of benefits that will keep the young patrons of Vodafone ‘U’ always connected with friends and fun via the world of Internet, voice, music plus exciting digital offers and experiences.”

Meanwhile, Vodafone has roped in three youth icons – Kanan Gill, Raftaar and TVF (The Viral Fever) – for a high impact brand and marketing campaign to experience Vodafone ‘U’. The video, titled ‘#FunWithU – TVF’s CUTE Vol. 1 ft. Raftaar & Kanan’, can be seen on TVF’s YouTube channel.

Exclusive and unique digital assets have also been deeply integrated with the MyVodafone App to make the user experience richer.

Launch products under Vodafone ‘U’ start with prepaid plans that offer five benefits – namely, Internet (Data quotas), Calls (Special Buddy Call rates), Music (Access to the Vodafone Music Library to download songs), Experiences and others (Exclusive app experience with deals and more).