Vodafone partners Voot for India’s first digital survival show

Vodafone India, one of India’s leading telecommunications services provider, has partnered with one of India’s leading Video-on-Demand streaming service VOOT for their latest original - Vodafone presents ‘Stupid Man, Smart Phone’, powered by Motorola. The survival show is an Indian adaptation of BBC’s award winning format and is streaming now exclusively on VOOT.

Imagine being left alone in a difficult terrain like a dense forest, the blazing desert and remote mountains, with nothing but just the network on your phoneto overcome the challenges facing you! As being perpetually connected has become an essential part of our lives, Vodafone is turning this behavior into an irreplaceable need for the contestants of the show Vodafone presents ‘Stupid Man, Smart Phone’. Participants will be given a task which they will have to achieve with the help of the Vodafone network - on which they could use apps to locate their destination and find directions, make video calls to experts, and even crowd source information on social media from their friends and acquaintances. The show will test their dependence on technology as they set out to complete specific assigned tasks.

The show is hosted by India’s biggest digital superstar Sumeet Vyas, who teams up with the vibrant Evelyn Sharma in the lush rainforests of South India. In the harsh Rajasthan desert, sun beats down upon YouTube funny man Sahil Khattar who is Sumit’s partner. And TV heartthrob Karan Kundra keeps Sumeet company in the untouched mountains of Arunachal Pradesh. To survive and complete the tasks at hand, all of them are armed only with a smart phone, a data strong network!

Siddharth Banerjee, EVP – Marketing, Vodafone India, announced the show saying, “Vodafone is happy to partner with content that is new age and digital. Vodafone presents ‘Stupid Man, Smart Phone’ is a show with connectivity at the heart of the storytelling. The format enables the protagonists to #MakeMostOfNow with the Vodafone Data Strong Network™ and navigate challenges as they traverse diverse geographies across India in this unique VOOT Original.”

Speaking about the VOOT experience Gaurav Gandhi, COO – Viacom18 Digital Ventures said, “VOOT continues to take the leadership mantle on innovation with many pioneering initiatives across both content and technology. The latest VOOT Original “Stupid Man Smart Phone”, a category first, is one such initiative, that will offer a completely differentiated and engaging experience to our audience.”

Speaking about the show and its unique format Myleeta Aga, SVP and GM South East Asia and South Asia at BBC Worldwide said, “We are delighted that India is the first country in Asia that will air the Indian version of this BBC format and are equally pleased that we will be producing it for our long-standing partners at Viacom. We look forward to partnering with Voot to make this show successful in India.”

This all New VOOT Original series – Vodafone Presents Stupid Man Smart Phone Powered by Motorola – is streaming now exclusively on VOOT.