Vodafone ramps up its retail footprint in Mumbai
Warm, customer friendly design, vibrant colours, easy navigation and enthusiastic customer service executives is what will welcome you the next time you walk into Vodafone’s Global Design Store at Juhu in Mumbai.
With the increasing use of smart phones, mobile internet and new technologies, the customer is evolving at a fast pace. To provide this customer with a best in class service experience, Vodafone India one of India’s leading telecommunications service providers today introduced it’s 3rd Global Design Store in the city.
Located at Juhu Princess, Juhu Tara Road, in Mumbai, Vodafone’s Global Design Store is in line with Vodafone’s ‘Retail of Tomorrow’ initiative to deliver an unmatched retail experience to its customers.
The store was inaugurated by Vivek Mathur, Chief Commercial Officer, Vodafone India. Speaking on the occasion, Vivek Mathur said, “The consumer has always been at the heart of everything we do. Understanding the market dynamics and with more customers adopting smart phones and mobile internet, we have taken an innovative approach in retail design. The new Global Design Store with a simple, warm & friendly design and an ever welcoming and engaging staff will give a one-stop shop experience to our customers.”
Expressing pride at adding one more innovative landmark to Vodafone’s Retail Footprint in Mumbai, Arvind Vohra, Business Head- Mumbai, Vodafone India, said, “We, at Vodafone, strive to create innovative ways to engage with our customers and provide best in class experience. In our endeavour to delight our customers, we are extremely pleased to announce the opening of the third Vodafone Global Design Store in Mumbai, an industry first retail initiative. The launch of our new global design format store in the city today, is a key step forward in bringing a globally best retail experience to our esteemed customers in Mumbai”.
The new Vodafone Global Design Store retail concept is designed and equipped to be warm &customer friendly, to meet the evolving needs and expectations of the customers. The store offers live and engaging retail experience of Vodafone’s wide range of products and services. This store has been specifically adapted and customized after testing and validating a full suite of customer insights, which are relevant to customer needs in India.
With over 9000 stores in India, Vodafone today has one of the largest exclusive retail footprints in the country.
Vodafone’s global design store - core principles:
• Ease and simplicity: Clear and intuitive navigation; Tools to aid customers; Technical support.
• Service and customer experience: ‘Iconic’ service area; Interactivity at the heart of the store.
• Mass-market appeal: A premium look and feel, premium service but mass-market accessibility.
• Flexibility in implementation: A modular design which can flex to fit the huge variety of different shapes & sizes of store; Economies of scale and central procurement make high quality materials accessible to all our markets.
• Consistency: ‘Signature’ elements define the stores’ look and feel, wherever you are in the world.