Vodafone Supernet 4G is the data strong network, says new campaign
India’s adoption to smartphones and mobile internet is fueling growth and changing consumer behaviour. From social media, messaging apps, online shopping to videos, Indians are exploring this digital network effect at a galloping pace.
Backed by its global expertise of the world’s largest 4G network, VodafoneSuperNet™ 4G isbuilt data strongto give fast & consistent internet experience for the most data-heavy activities, in the most crowded of places and even while on-the-go. Vodafone’s latest campaign brings alive benefits of this Data Strong Networkthrough everyday life moments.
The 360 degree campaign, which went live on 17th March, will create awareness about VodafoneSuperNet™ 4G – Data Strong Network through OOH, digital, and on-ground activations.
Brief to the Agency
The key consideration for the campaign was to ensure relevant use of cases that build connect to Data Strong Network™ with the TG through insight-based stories linked to use cases.
The communication is based on the insight that users have an ever increasing data usage behavior with multiple downloads and uploads, sharing etc. But their internet doesn’t always keep up, forcing them to restrict usage or change their behavior. But with the Data Strong Network of Vodafone SuperNet™ 4G one can overcome these barriers.
About The New TVC
Wouldn’t it be nice if you could do more of the things you like to do…Wherever and whenever…What if you could binge on HD movies on-the-go, make group video calls, upload albums from crowded places or perhaps just download heavy files without being worried or irritated about how the network experience would be? Now, you can do all this and much more with Vodafone SuperNet™ 4G – The Data Strong Network™ because it is made for heavy internet usage and we are making our best ever network even better by adding a tower every hour.
A montage of heavy-data use-cases fromour daily lives backed by the Data Strong Network™is brought alive through slice-of-life stories to ensure easy message delivery. The TVC will be supported by a 360 degree campaign, which is designed to bring alive Data Strong Network™. Such as OOH, digital, and on-ground across varied geographies.
Link to the TVC: https://www.youtube.com/watch?v=PhjavasSggM
Siddharth Banerjee- Executive Vice President, Marketing, Vodafone India:“Our research and consumer insights indicate that customers are using mobile internet for multiple applications like live streaming, movie download, video calls, etc. Vodafone has invested in building Vodafone SuperNet™ 4G – The Data Strong Network™ to provide a fast and consistent mobile internet experience for our customers. Our latest campaign captures moments from everyday life built on popular use cases to dramatize the benefits of Vodafone SuperNet- the Data Strong Network.”
Client: Vodafone India
Agency: Team Ogilvy
Production House: Nirvana Films