Volkswagen Passenger Cars appoints Nelly Kennedy as CMO

Volkswagen Passenger Cars has appointed Nelly Kennedy as its new CMO from mid February 2023.
Prior to Nelly, Jochen Sengpiehl was holding this position who has now moved to Volkswagen Group China as CMO.
Nelly Kennedy is currently working as Senior Global Brand Marketing Director at Google.
Nelly has over 30 years of experience working in the brand marketing industry. 
Before joining Google, she was part of Conde Nast International as Director Digital.
Thomas Schäfer, CEO of the Volkswagen Passenger Cars brand, said: “We are turning Volkswagen back into a love brand – approachable, customer-centric and authentic. Our marketing plays a key role in this context. As the new Chief Marketing Officer, Nelly Kennedy together with her team will help turn Volkswagen back into a true people’s brand.”