Volkswagen's 'Think Blue' campaign to showcase the brand's key corporate objective
The campaign will run across print, television, outdoor and digital mediums to connect with the Volkswagen target audience, and to emphasize that environmental protection is priority for Volkswagen.
The campaign will help establish "Think Blue' as an expression of the Brand's corporate mindset and a firm feature in its ecologically sustainable activities.
Lutz Kothe, Head of Marketing and PR Volkswagen Group Sales Pvt. Ltd. explained, "Think small democratized mobility across the world; Think Blue. is set to achieve sustainable mobility. It is a firm feature of the Volkswagen Brand's ecologically sustainable activities and sets the direction for a more efficient driving future."
The Think Blue initial campaign debuts today will be followed by a 360 degree sustained campaign over the coming few months.
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