Volvo Cars showcases the next generation S80!

Swedish luxury carmaker Volvo Auto India today launched its first exclusive Lounge and also showcased the much awaited new generation S80 at the Terminal 3 Domestic Departure, Indira Gandhi International Airport, Delhi.

The Lounge is suitably located at the entry of the departure concourse next to the information desk, spread over an area of 925 sq ft having a true Scandinavian luxury experience. It focuses at the discerning travelers, helping them relax before boarding a flight and at the same time informing the customers about the pioneering concepts designed at Volvo Cars. ‘Cool on outside and warm inside’. The Lounge comes with exclusive Volvo Retail Experience (VRE). Volvo carlines would be on public display at the lounge entrance accessible for all the travelers. However, the entry into the Lounge would be only ‘by invitation’. Platinum and Gold cards respectively for Volvo customers and VIP guests.

The New Generation Volvo S80, showcased at the Lounge, features the groundbreaking concept of Pedestrian and Cyclist Detection with full auto brake. The D5 summum gives a class-leading fuel consumption of 14.69 kms/ltr. It is available in D4 and D5 diesel engine, priced at Rs 41.35 lacs and Rs 44.80 lacs respectively (Ex-showroom, Delhi).

Sudeep Narayan, Marketing & PR Director, Volvo Auto India says, “Terminal 3 IGI Airport is one of the largest aviation hubs in South Asia with a heavy influx of high profile fliers. Creating a Volvo lounge at such a strategic location is yet another step closer towards our existing and prospective customers. It gives them an experience of Volvo’s brand philosophy ‘Designed Around You’, up close and personal. Partnering with GMR for our Lounge is a perfect synergy of service wherein together we continuously work towards the comfort of our customers.”

“Also, with the new Volvo S80 we are taking our philosophy of ‘Designed Around You’ a step further, for our esteemed customers with changes designed around their comfort and need. We have focused on quality and attention to detail in order to give S80 a major boost and sharpen its competitiveness. When it comes to safety we’re always a step ahead and a lot safer. The City Safety has been advanced from 30km/h to 50km/h. This car is retailed through Volvo car dealerships across the country” Narayan added.

With the Volvo Cars Lounge, Volvo Auto India looks forward to extending the experience and going that extra mile to understand its customers better. Further following Volvo’s human centric philosophy the lounge will boast of cutting-edge technology with engineering that is executed around human values. Volvo is looking forward to redefine the concept of luxury and comfort with this lounge at the T3.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing