Voylla Launches Exquisite Folklore Collection

Voylla, omnichannel branded jewellery and accessories platform, successfully launched ‘Folklore collection’reflecting the true essence of life in Desert’ in vivid colors, reinterpreting its mystique. The collection draws its inspiration from the colourful attire of Bhawai dancers; their embellishments, dresses, their lifestyle, the subtle details and relics that was lost in the sands of time.

Each designer piece journeys deep into heart of Rajasthan Dancers to rediscover the forgotten tales of its legacy. Voylla has introduced Oxidised jewellery from head-to-toe including head accessories, hand harness, armlets, necklaces, statement-rings, earrings, ear cuffs, and more to get the perfect tribal look. The materials used in ornaments are inspired by the motifs of the earthern pots, mirror work, ghagras and colourful attire of the dancers.

The collection promises high quality &craftsmanship and is available on affordable prices, ranging from Rs. 300 - Rs.1500.

Mr Vishwas Shringi, Founder & CEO- Voylla, said “Through Folklore collection, our designers at Voylla paid homage to the style and movement of the Bhawai dancers. The collection celebrates the life of these dancers where they dress up everyday like it’s a festival. They wear vibrant and vivacious attires with intricate embellishments.” He further added “We are delighted to share the optimism; the collection evokes through its ethno-contemporary designs.”

Voylla offers finest jewellery & fashion accessories and launches two trend setting collections every month which are available both online and also on its 16 retail chains. With a sharp focus on designs and quality, Voylla is standing tall in the industry that does not innovate and mostly copies design or just re-cycles old designs. They have 10 exclusive brand outlets and 11 multi- brand outlets.