Vritti i-Media's Digitalworld+ network gains momentum

Vritti i-Media's Digitalworld+ network has emerged as the leading digital technology enabled media solution in Maharashtra for corporates to market and advertise their products to the tier 2 and tier 3 cities. The Digitalworld+ Network comprises of the Digitalworld Audio Network (DW-AN) and the Digitalworld Audio Visual Network (DW+ -AV). This network can help companies do their Awareness campaigns, promotional campaigns and brand building exercises in an innovative and cost effective way.

The DW-AN broadcasts audio advertisements in State Transport bus stations thus helping advertisers to cater to the masses traveling by buses. Vritti i-Media has been appointed as the Sole Authorized Agency by Maharashtra State Road Transport Corporation (MSRTC) to run Audio Advertisement at various district bus terminals that will be played along with the Buses' arrival/departure announcements. On an average, DW-AN reaches out to approximately 40000 people every day at a single location at 10% of the cost of traditional media. The DW-AN network is currently spread over 80+ locations across all the important districts and towns of Maharashtra.

Speaking exclusively to Adgully, Rajesh Radhakrishnan, COO of Vritti solutions said, "Vritti imedia's basic objective is to help corporates connect to the tier-2, tier3 and rural markets through this innovative and value for money medium"

"Our Audio medium is implemented at 80+ Bus stands and is continously growing.We started with 19 locations and then moved to 35 and now its implemented at 80+ MSRTC locations(Pls. Audience measuremnet stucy and also attach feedbacks received from the clients like Kirti Gold,MKCL,ISKON,Gujrat Tea).The audio Visual medium is launched in a big way in Mumbai Express highway on Bikaner,Food hub ,Neeta and Daulat on Pune Nashik Highway.All these networks are continuously growing," he further added.

The DW+-AV network relays digital advertisements that can convey multiple messages at one time. Launched on July 1st 2010 at Hotel Bikaner and Food Hub on the Mumbai Pune Express highways and Hotel Daulat on Pune Nashik Highway , these displays are now located in all the food courts lining the Mumbai-Pune Expressway and Pune- Nasik Highway. The DW +- AV can run various ads at different points of the day or year, through the broadcasting system linked via Internet thus making it a very flexible and cost effective medium for the advertisers. They are installed at Highway hotels mainly for entertainment and information purposes.

The entire Digitalworld+ network is backed by Vritti Solution's technology infrastructure and the necessary back-end systems that ensure 100% up time and guarantee certainty of advertisement air time at all locations as thus making the solution dependable. Vritti has plans to grow this medium to over 100 + Highway locations across Maharashtra with an average of 500+ displays in the near future.

The entire Digitalworld+ network is backed by Vritti Solution's technology infrastructure and the necessary back-end systems that ensure 100% up time and guarantee certainty of advertisement air time at all locations thus making the solution dependable. Proof of advertisement air time/display is readily available with Vritti which makes their solution more dependable than the regular OOH media

Mr. Veerendra Jamdade, CEO and director Technical of Vritti i-Media says, "It's always been a big challenge for advertisers and companies to reach out and connect with the rural market through mass medium such as television and print. Rural advertising in India needs some innovative and alternative media to woo the customers. Vritti i-media is an innovative and value for money IT enabled mass medium that can help corporates communicate effectively with rural masses and trigger a change in the mind sets of advertisers when it comes to use of technology in the outdoor media business"

Anand Bhutada, Director of Kirti Oil Mills says, "We started off by using the The Vritti i-media Audio Advertisement Medium to advertise our product Kirti Gold oil across 19 bus stands in the year 2008-2009. This medium has given us excellent results in regards to penetration & recall for our product and we are happy to announce that as of today, we use Vritti's audio medium to advertise our product across 85 bus stands in Maharashtra."

Radhakrishnan furhter said, "We are shortly planning to come out with IT enabled Crop advisory services for farmers called Sawangadi."

Vritti i-Media's Digital World+ Network is currently present in over 80+ locations across Maharashtra. They plan to expand this network over the Tier 2 and Tier 3 cities across the rest of the country keeping in line with their vision of being known as the rural market experts. | By Janees Antoo [janees(at)adgully.com]

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