Vritti i-Media's innovation earns 3 nominations at OAC Awards 2011
The campaign conceptualized by Vritti for the media brand "Lokmat' has been shortlisted under the "Creative Awards for single execution in Transit Media' category. Every morning at 6AM a jingle was released on Vritti's audio network on MSRTC bus stands saying "Aajacha Lokmat Vachalat Ka?" ("Have you read today's Lokmat,") followed by three to four headlines from the newspaper. Vritti's medium is a unique format in transit media by its features of being on-line, dynamic content change, mandatory audibility and presence in the market place. Lokmat effectively capitalized on these features to increase recall and sales for the brand at target locations.
Speaking about the nomination, Veerendra Jamdade, CEO, Vritti i-Media says, "This recognition strengthens our reputation as the rural market experts in India'. We have lived up to our value proposition of continuous innovation in rural media delivery for our clients. Outdoor media has to embrace technology to be effective in carrying the message. "i" in iMedia stands for Innovation and Information Technology. Due to the technology advantage Vritti iMedia is able carry the message on-line to small rural places unlike traditional outdoor media solutions"
Vritti has also been nominated in the Media Awards category for "zonal media owner of the year ' west' and for "best format innovation - new media' for outstanding delivery in new and innovative advertising formats.'
Each year the Outdoor Advertising Awards honor people who have contributed to contemporizing, energizing and leveraging the possibilities in OOH for best effect. In its seventh edition, OAC 2011 has been conceptualized around the theme, "Think Tomorrow. Today'. The event aims to bring the industry together to discuss the opportunities ahead and the best course of action to move the industry forward as a whole. Over two days, OAC 2011 will bring together media concessionaires, specialist agencies, brands, media and creative agencies, research specialists, printers and regulators to deliberate on a cohesive and profitable agenda for the industry. The Expo at OAC 2011 will continue to deliver focused exposure to participants with its limited footprint and strategic location within the event premises.