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Vritti iMedia spreads environment awareness across 500+ Bus Stations

To celebrate the World Environment Day, Vritti iMedia, leading mass media arm of innovative marketing company Vritti Solutions partnered with State Transport Corporations across seven states of India to spread environment awareness through a 360 Degree Marketing Campaign at more than 500 bus stations between June 1 and 10.
In a BTL campaign, Vritti volunteers encouraged the passengers at the bus stations to donate plastics with them. In return, they were gifted a sapling. To support the BTL campaign, audio messages focusing on sustainability and avoiding littering of plastics were played on the digital Passenger Information System (PIS) in between arrival and departure announcements. The messages were played in the native languages of the states at the bus stations.
The campaign was organized in semi-urban and rural bus stations of Maharashtra, Punjab, Haryana, Karnataka, Rajasthan, Himachal Pradesh and Goa. Vritti iMedia made use of its unique mass media property, Audiowala Bus Stand, which is the country’s largest Digital Audio Network to play the awareness messages via appealing jingles, which were played from June 1-June 10.
The campaign was backed with a digital campaign - making impactful posts, videos, and a social media campaign.
“This is a 360 degree marketing and awareness initiative from Vritti family, to commemorate the World Environment Day. Audiowala Bus Stand being entirely digital, uses limited power and saves paper. In a majority of our campaigns, we prefer to work closely with the Government or Government bodies, helping them create an infrastructure, which serves the public and society at large. Hence, all our campaigns have a good Environment, Social and Governance (ESG) flavour to them. ESG is and shall always be a key differentiating factor in all our campaigns,” said Mr. Rajesh Radhakrishnan, Founder-Director & CMO, Vritti iMedia.  
Vritti iMedia named this campaign as, ‘#KyaAapSunnRaheHo? (#AreYouListening?) Prakruti ‘Meri’ Zimedaari’. #AreYouListening? is derived from its product, Audiowala Bus Stand, wherein the core focus is always on listening.
“In this campaign, we are pointing towards listening to the pain of the nature. Prakruti ‘Meri’ Zimedaari is driven from the thought that ‘Change begins from myself’. It is ‘My’ responsibility to take care of the nature,” said Mr. Radhakrishnan. 
Audiowala Bus Stand is considered to be the most effective and affordable mass media (at the cost of just one paise per person) for creating awareness and has the potential to reach 400 million people every month.
Vritti iMedia chose bus stations as a place for spreading environmental awareness as bus stations in the country are usually not clean with plastic wrappers, bottles, and bags littered. Also a bus station with its crowd is an ideal place to create awareness among people of small towns and villages.

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