VRONE, initiates its first Social Initiative with Virtual Campaign

Vrone, a brand specialising and emphasising on Tenable Loungewear in the domain of Sustainable Streetwear, carried out its nationwide virtual launch recently with the onset of its online marketplaces. The brand is looking at establishing a unique identity within the domain of ‘Indian Loungewear,’ unfazed by Westernised Trends, while pledging to use necessary means to make their practices increasingly Ecologically and Socially Conscious through various Sustainable Practices.

One of their first initiatives, a virtual campaign titled ‘What’s Your One Thing?’ brings together predominant faces from the Fashion & Lifestyle segment to spread an Eco and Socio conscious message.

The ‘What’s your one thing’ campaign will focus on bringing inspiring stories of how little, everyday changes can help us lead a more sustainable lifestyle. Sustainability is a choice that is not restricted to a certain industry but is a way of life. Small everyday changes like carrying a cotton bag when you shop, using a reusable metal straw instead of a plastic straw, or carrying a water bottle instead of buying bottled water that comes in plastic bottles sound like small initiatives but they can take us a long way.

The virtual campaign launches on the 2nd of December 2020. Through this initiative, the brand has gone ahead and spoken to various prominent faces in the ‘Fashion & Lifestyle’ influencer bracket, to communicate to their audiences about that ‘ONE THING’ they do to reduce their carbon footprint and promote sustainable living.

Talking about the campaign Varun Bansal, Founder of the brand revealed, “We don’t have to make big, life-altering changes, it is just small, mindful everyday habits that need to be improved. I cannot stress enough on how substantially it can help us reduce our carbon footprint.”

“Buy less, choose well.”– Vivienne Westwood

The debut collection of Vrone aptly titled ‘Nature is the Future’ that was launched on the 22nd of November 2020. With Vrone, Varun wants to promote the ideology of ‘less is more’ and bring together eco-conscious individuals who refuse to go with the flow and are instead ready to fight for the change they want to see.

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