Vserv.mobi makes senior appoints to strengthen market leadership

Riding on the backdrop of the rapid mobile user growth and fast adoption of mobile advertising in the emerging markets, Vserv.mobi, recently announced a series of senior appointments across the Southeast Asia region, including Indonesia, Philippines, Malaysia and Thailand. The new hires form the core leadership team for the region to capture the next wave of opportunities and to further accelerate the company’s continued expansion.

Elaborating on the announcement, Dippak Khurana, Co-Founder and CEO, Vserv.mobi said, “Southeast Asia continues to play a key role in Vserv.mobi’s success as its second largest region amongst the emerging market footprint. Driven by rapid mobile internet penetration, this region exhibits the right mind-set towards mobile advertising consumption, both from a consumer and a marketer viewpoint. We are confident that this fortified leadership with their respective experiences and our enhanced presence in this market, will certainly help us lead the thrust on mobile advertising in the region.”

The new appointments include:

Eva Soputan, Country Manager, Indonesia: As a media industry veteran, Eva brings with her 15 years of experience in the areas of advertising sales, business planning and development. Having worked in both of the traditional (broadcast and print) and digital advertising with global leading companies such as Telkomsel and Exponential Interactive, Eva has equipped herself with comprehensive skill sets in advertising strategy and content.

As the Indonesia Country Manager, Eva is responsible to establish and reinforce Vserv.mobi’s position as the leading mobile ad exchange in Indonesia through revenue generation and continuously strengthening publisher relationship.

Rovy Rivera, Business Director, Philippines: Rovy has more than 14 years of digital marketing, sales, customer service and business development experience in a wide array of sectors including Telco, FMCG, Beauty and Cosmetic, Consumer Electronics and Entertainment. His previous experience with Adz Central, Exponential Interactive and Benny D. Antiporda equipped him with great understanding and knowledge in digital and mobile marketing. As a digital sales veteran, he was among the industry pioneers who successfully introduced new digital solutions into the Philippines market. Rovy joins Vserv.mobi as a Business Director. He will helm the business development and sales functions in Philippines.

Tony Kan, Business Director, Malaysia: Tony brings 12 years of media sales, business development and consulting experience with leading local and international media owners in Malaysia, including Catcha Media Berhad and Asia Media. His experience covers various sectors such as Technology, Airlines, FMCG, Financial, Entertainment, Consumer Electronics, Luxury, Automobiles, Beverages, Telecommunications, Educations, Retails and others.

At Vserv.mobi, he will steer the Sales and Marketing strategies for the Malaysia market and drive the business direction to ensure Vserv.mobi to be the top of mind as a one-stop mobile advertising partner.

Suwaree Yeesunyem, Business Development Director, Thailand: Having worked with broadcast company BBTV New Media and online and mobile content provider Sanook Online, Suwaree is well-versed in both mobile and advertising content. Over ten years of experience in digital and advertising media industry make her the right fit at Vserv.mobi. 

As the Business Development Director, she spearheads business development with local premium Publishers helping accelerate Vserv.mobi’s penetration with mobile content providers in Thailand. Thailand remains a lucrative market for premium mobile content and she will work with local mobile content players to help them market their products via the Vserv.mobi exchange.

Rati Otrakul, Sales Director, Thailand: Rati has over 13 years of experience in the media industry, having worked with MCN Asia, Admax Network, Inmobi and other leading media companies. She specialises in marketing, sales and business development, and has strategic understanding of integrated media engagement of Offline media (Prints, TV, events) and Digital Media (Social media, Online and Mobile Media). Rati has been successful in implementing various innovative media and monetization business projects.

As the Sales Director, Rati is responsible in building and further reinforcing the market awareness of mobile advertising.  The new appointments will contribute to Vserv.mobi’s overall strategy to grow its Southeast Asia team strength by more than three times by the end of 2014.