Vserv picks ex Nokia developer to drive AppWrapper adoption
Vserv.mobi, a leading Global Mobile Advertising Network with a strong focus on emerging markets, today announced the appointment of David Yin as General Manager - Developer Business. David’s appointment is in line with Vserv.mobi’s plans to accelerate expansion and lead the developer ecosystem, in the burgeoning mobile market of South East Asia, a key focus in the company’s overall growth strategy.
David Yin has over 15 years of experience in the mobile telecommunications, internet, technology space, and has worked extensively with the developer community across Asia. Prior to Vserv.mobi, David was instrumental in building the developer ecosystem at Nokia and led the APAC region for App monetisation.
“With an increasing uptake of mobile internet and app consumption, South East Asia is in the midst of a mobile revolution. However, the thriving app developer community in this region are unable to maximise this opportunity due to lack of viable app monetisation models.” said Dippak Khurana, CEO, Vserv.mobi “We believe that our AppWrapper solution is well-suited to address this challenge with its simple one click app monetisation approach across both micro transaction based paid models and premium advertising based monetization. With his tremendous experience in the space, David will be able to strengthen our developer strategy and enable more developers in this region to make the best of our comprehensive app monetisation offerings.”
Founded in 2010, Vserv.mobi is on a fast track growth path saw a phenomenal increase of 308% in Ad Requests during the short span from April 2011 to March 2012. South East Asia has been amongst the fastest growing regions for the company having witnessed a growth of 17 times over this duration. Over its two formative growth years, the company has successfully managed to break through the competition clutter, becoming the only company in the world to offer Comprehensive App Monetization in One Click.
“South East Asia has been a key growth contributor to Vserv.mobi’s success. With David coming on board, he will be able to effectively leverage his expertise to further broad base our presence in the industry especially with the developer community.” commented Vikas Gulati, Vice President, Business Development - SE Asia, Vserv.mobi.
Speaking on his appointment, David Yin, General Manager - Developer Business - SE Asia, Vserv.mobi said, “I’m excited to join Vserv.mobi at this juncture, as the company has been making great strides towards leadership in emerging markets. The South East Asian market is at the crossroads of mobile innovation and I look forward making Vserv AppWrapper the #1 App Monetization choice for developers.”
Based in Singapore, David will work closely with Vikas Gulati who heads the company’s operations in the South East Asian market. David holds an MBA from the Australian Graduate School of Management. Prior to Nokia, David was involved in strategy, business development and commercial roles at Orange UK, Sing-Tel Optus and Capgemini Consulting Australia. He has also spent 4 years at Ernst & Young Australia as a Chartered Accountant.
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