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Vserv strengthens global management team with three strategic appointments

Vserv.mobi, a leading Mobile Ad Network for app developers, publishers and advertisers, today announced the appointment of three senior executives to it’s global team - Rohit Verma, Vice President - India and Middle East ; Elliot Renton - GM, Publisher Alliances, South East Asia and Narayan Murthy Ivaturi, GM - Sales Strategy. These appointments form an integral part of the company strategy to accelerate its growth across emerging markets.
 
Elaborating on the announcement, Dippak Khurana, Co Founder and CEO, Vserv.mobi said, “We have built critical mass over the last 3 years and our network has witnessed tremendous growth across all emerging markets as mobile becomes the ‘primary’ screen for consumers. This growth ties in to our aggressive hiring strategy and corresponds with our goal of being the leader in 
 emerging markets to meet the needs of publishers, developers and advertisers through our unique and differentiated mobile advertising proposition. We are confident that these eminent mobile industry mavens will bring an enormous amount of knowledge and experience to the company and will be instrumental in making us the #1 Ad Network across Emerging Markets.”
 
Rohit Verma, Vice President - India and Middle East, Vserv.mobi has over 15 years of experience of building mobile products and driving business development in the telecom space. He will focus on strengthening the Telecom & Media Partnerships at Vserv. Prior to Vserv, he has worked with Times Mobile Ltd, Airtel and ACL Wireless. He has led major deals such as Cricket World Cup - 2011, IPL & EPL rights. Before Times Mobile, Rohit headed the Mobile VAS vertical at Airtel, in the key circles of Delhi & Punjab.
 
Elliot Renton, General Manager - Publisher Alliances, South East Asia, has over 12 years of experience in the Digital Media and Mobile space. Elliot will lead strategic alliances with premium publishers across Southeast Asia at Vserv. Prior to Vserv, he worked for Nokia, managing brand partnerships across the APAC mobile app ecosystem and has also held senior roles with Getty Images and Thomson Reuters in Asia. He will be based in Singapore and report to Vikas Gulati, Vice President-South East Asia.
 
Narayan Murthy Ivaturi, General Manager - Sales Strategy, has over 10 years of experience and will be based at Mumbai. He dons a strategic planning role and will lead the rollout of Brand solutions for advertisers across categories, as they progress on their Mobile Marketing journey. Having started his career with stints in traditional and digital advertising agencies, Narayan subsequently lead 
 
key roles at Yahoo and Tyroo Media. In his last role, he was with Times Internet, wherein he headed the company’s sales strategy for its portfolio of 13 portals.
 
Founded in 2010, Vserv.mobi is the winner of the MMA Smarties 2012 award for the Media Company of the year. The company also was recently adjudged as a winner of Red Herring Top 100 Asia 2012 Award for its innovative One Click App Monetization technology called the AppWrapper. The AppWrapper delivers comprehensive App monetization in One Click, across both - micro transaction based paid models and premium advertising based monetization, to create a compelling App monetization approach for developers. This patent pending technology has contributed to building Vserv.mobi’s repository of 10,000+ exclusive apps from developers across the globe. These apps, along with mobile internet sites, serve as powerful ad inventory for advertisers, enabling them to reach consumers across both feature phone and smart phones via impactful formats such as Full Screen Ads, Video, HTML5 interactive ads globally.
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