Wadhwani Foundation launches special campaign Women Entrepreneurship Day

Wadhwani Foundation today launched a special campaign dedicated to aspiring and existing women entrepreneurs in India and celebrating the indomitable spirit of women entrepreneurs. The campaign, branded as ‘From one Woman Entrepreneur to Another’, shares inspiring and successful stories of women entrepreneurs from different industries and backgrounds, hence motivating women from all parts of the country to come forward and realize their entrepreneurial dreams.

This campaign features a series of video messages from five women entrepreneurs, sharing their entrepreneurial journey from starting a business, building their products and services, overcoming barriers, creating opportunities, and reflecting on what motivated them to start up.

Says Atul Raja, Executive Vice President, Global Marketing at Wadhwani Foundation, “Encouraging and inspiring women entrepreneurs will have a significant impact on our economic progress. Of the 63 million MSMEs in India, only 6 percent are led by women entrepreneurs, and these have mainly resulted from necessities and not opportunities. So, there is a need to unlock the massive untapped potential of women entrepreneurship in India which will provide a boost to job creation and allow social and economic independence for better outcomes at the community level.”

Below are excerpts of the inspiration provided by these five women entrepreneurs through video messages:

1. Moqierish Tak, Co-Founder & Director, India Assist:

Women’s Entrepreneurship Day 2021 | Moqierish Tak of India Assist on her journey, challenges & more
"We get defined by what we achieve, but before achieving, it's more about how we survived. Entrepreneurship is all about surviving the challenges and not losing focus on the light at the end of the tunnel and eventually reaching there."

2. Shabari Raje, Co-founder, Findmeashoe.com:

Women’s Entrepreneurship Day 2021 | Shabari Raje of Findmeashoe.com on women leading across sectors
"Women have always been enterprising, but now they are creating global impact beyond imagination. Proud & thrilled to be part of this entrepreneurial tribe."

3. Nisary Mahesh, Founder, HerMoneyTalks:

Women’s Entrepreneurship Day 2021 | Nisary Mahesh of HerMoneyTalks on support ecosystem & scaling up
"Entrepreneurship is a journey by choice. But every choice you make in the journey shapes it."

4. Kajal Malik, Co-founder & CSO, PickMyWork:

Women’s Entrepreneurship Day 2021 | Kajal Malik, PickMyWork on what women-led businesses can achieve
"Even in the year 2021, there are biases. You will experience them too. Don't let that stop you!"

5. Gauri Malik, Founder & Director, Sirohi:

Women’s Entrepreneurship Day 2021 | Gauri Malik of Sirohi on women entrepreneurship in India
"As women entrepreneurs, we all want to be Wonder Women. But it’s only much later in your entrepreneurial journey do you realize that it’s a mindset."

The stage is set to accelerate women entrepreneurship in India with mentoring support, suitable networks, skills training, enhanced financing options and most importantly, the emergence of a large no. of women entrepreneurs as role models.