WAI WAI noodles Echoes the habit of hand hygiene through its packaging
CG Corp Global, the first billionaire multinational corporation of Nepal with a conscious approach has divulged in spreading the healthy habit of hand and personal hygiene. With invoking messaging imprinted on its globally celebrated brand the ‘Wai Wai’ noodles sold under company’s FMCG vertical CG Foods, it staunchly exhibits ‘Business with a Purpose’ approach.
Wai Wai, the iconic instant noodle brand enjoys an enormous presence of a consumer base that is spread across 50 countries globally. India being the second largest market for the brand, Wai Wai understands its heightened responsibility as an essential foods provider, in light of second outbreak of COVID-19 pandemic.
With rising number of cases in many parts of the world including India, Wai Wai is doing its bit to instill the habit of hand wash in children and the youth. The company echoes the ‘Hand Wash Program’ lead by WHO by amplifying the message through a dedicated space on each packet of noodles.
This is in line with the ideology of creating a safer, healthier and hygienic ecosystem in the regular buyer seller relation. The noodles are a rejoiced brand among many young adults and children worldwide therefore; the company is propagating the messaging within millennial consumer base through its packaging. Moreover, the message of ‘Wash hands be healthy’ is printed both in English and Hindi alongside the catchy slogan of ‘Sabun paani haath, humesha saath saath’ thus aiding inclusivity and accessibility.
Commenting on the initiative, Mr. GP Sah, CG Corp Global Business Head stated ‘We are proud to carry forward our legacy of being the only food brand that started such an initiative last year when the pandemic started. As a customer first organization, we are always seeking opportunities to make the customer experience enriching and wholesome. This year we have already manufactured and distributed around 60 Cr. packets in parts of India and over 240 Cr packets in parts of South Asia. We as global corporate have been involved with many initiatives through are multiple subsidiaries spread across the world and we constantly strive for betterment of these societies we dwell in’