Wakefit.co Introduces ‘Wakefit Rewards’
Wakefit.co, India’s largest online sleep and home solutions start-up, has launched a unique initiative, ‘Wakefit Rewards’, endeavouring to provide value-added benefits for its customers. The initiative is a step towards reviving consumer demand and offering useful avenues to products/services that have gained popularity in the times of the Coronavirus pandemic and aligns with the company ethos of adding genuine value to its customers’ lives through its products & services.
The company has partnered with over 20 popular brands such as Gaana, Cleartrip, Bombay Shaving Company, Ajio, 1MG and Parentlane among others to offer value-added coupons on the Wakefit.co website. As online shopping witnesses’ pivotal shifts led by changing consumer behavioural patterns, Wakefit.co expects the Rewards program to help users avail lateral and tangential products/services within the e-commerce ecosystem.
‘Wakefit Rewards’ is unique due to the nature of its collaboration with partner brands. The company has collaborated with the brands purely on goodwill without any commercial considerations. This allows partner brands to attract traffic from an engaged community of Wakefit users without incurring any marketing costs. Customers benefit from coupons to popular websites that have seen increased adoption over the last few months. The introduction of redeemable coupons across brands has already led to a surge in customer demand for Wakefit.co as well as the partner sites.
Commenting on the initiative, Parasar Sarma, VP - Product and Growth at Wakefit.co, said, “The last few weeks have posed challenges to every industry across global ecosystems. With consumer trends indicating a positive long-term shift towards online shopping, we at Wakefit.co are aiming to form meaningful associations with reputed brands in order to provide superior value to our customers. We are excited to launch the Wakefit Rewards program, which is a completely non-commercial agreement based solely on trust. As a customer-centric brand, we have always believed in doing what is best for our customers and our effort to revive consumer demand has also been focused in that direction.”
Prashan Agarwal, CEO - Gaana said, “Music streaming has become a remarkable part of our lives as an increasing number of people are turning to music & podcasts to relax and entertain themselves at home. We are excited to partner with a leading consumer brand like Wakefit.co to offer ad-free access to India’s largest library of HD-quality music to its new users.”
Wakefit.co is in the process of onboarding many more partners for its innovative Rewards program. Partnerships with Limeroad, Grabonrent and more are already in the pipeline. As companies navigate through the COVID-19 crisis, with customers becoming more conscious in their purchasing choices, brand collaborations will become the key strategy in a changing socio-economic world.