Walmart looking to enter the SVOD space?

Several foreign media reports have hinted that retail giant Walmart Inc is looking to enter the subscription-video space through its Vudu digital entertainment division. Vudu was acquired by Walmart in 2010 when it had 150,000 titles under its belt. Additionally, it has a free ad-supported streaming service Movies On Us that has a total of 5000 movies and TV shows. The East and West coast regions in the U.S. are dominated by players such as Netflix and Amazon, however, central America remains untapped. Whether the new content platform intends to release original titles or license content to other platforms is unclear. The company has the resources to make a big play in the content market.

The Vudu-branded service would serve as a cost-effective mainstream alternative to bigger players such as Netflix and Amazon. Walmart has a strong presence in Central America and could cater to the local audience with content tailored to their tastes. Representatives from the organisation have neither confirmed or denied the reports.



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