WARC Best of the Best: BBDO leads agencies; P&G is world’s top advertiser

WARC has released the results of its first-ever ‘Best of the Best’ global index of excellence, to showcase the best all-round agencies and brands by aggregating results from across all threerecently released WARC Rankings – Creative 100, Effective 100 and Media 100.

The WARC Rankings, successor to the Gunn Report and WARC 100, are annual rankings providing a global benchmark for campaign, agency, network, holding company, brand and advertisers’ success.

The Best of the Best 2019 has been calculated by combining the 2018 results of the most prestigious and rigorous global and regional creative, effectiveness and media awardsshows and competitionsas determined by the industry following a worldwide survey and consultation.

David Tiltman, Head of Content, WARC, said, “The culmination of the WARC Rankings is the newly launched ‘Best of the Best’.Thisidentifies the best-performing companies across ourthreebenchmarks of marketingexcellence – creativity, effectiveness and media excellence.”

BBDO New York and BBDO Worldwide are the best agency and network, respectively, across the WARC Rankings. BBDO New York performed strongly in both creativity and effectiveness, and its parent network, BBDO Worldwide, had a total of 59 offices contribute to its winning network total.

Commenting on their success, Andrew Robertson, President and CEO, BBDO Worldwide, said, “’The ‘Best of the Best.’ It literally can’t get better than that when it comes to public recognition of BBDO Worldwide. I am proud of, and grateful to, our clients and all of the people in our agencies who made this happen. Having four agencies from four regions all ranked in the Top Ten, including BBDO New York at No.1, demonstrates the breadth of talent in the network.”

Omnicom Group tops the Best of the Best holding company ranking. BBDO Worldwide’s strong performance was supported by top 10 ranks for DDB Worldwide, PHD Worldwide and TBWA Worldwide.

“It’s a proud moment to see Omnicom and its agencies topping the ‘Best of the Best’ list as the #1 network, #1 and #2 agency, and #1 holding company,” said John Wren, Chairman and CEO, Omnicom Group. “Employees across the globe come to work every day ready to deliver world-class services for our clients, and that shines through as they’re recognized by WARC for their creativity, marketing effectiveness and media excellence. Congratulations to all our people who can take great pride in these accomplishments.”

Burger King tops the Best of the Best brands, with placings in the top 50 in all three rankings, and in first place in the Creative 100. The retail brand had 23 award-winning campaigns across all three rankings.

Procter & Gamble topped the advertiser ranking by less than a point, as the two leading FMCG players continue to produce highly successful work, particularly in effectiveness and media. However, neither had a brand in the top 10, instead, both had multiple successful brands throughout the depth of the rankings.

The top companies in WARC’s Best of the Best2019 are:

The world’s top 10 agencies across the WARC Rankings

Rank

Agency

Location

Points

1

BBDO

New York, USA

489.8

2

adam&eveDDB

London, UK

466.7

3

McCann

New York, USA

413.1

4

AMV BBDO

London, UK

410.8

5

MediaCom

London, UK

390.8

6

Colenso BBDO

Auckland, New Zealand

351.8

7

LOLA MullenLowe

Madrid, Spain

343.1

8

McCann

London, UK

316.6

9

Host/Havas

Sydney, Australia

288.3

10

AlmapBBDO

São Paulo, Brazil

281.0

 

The world’s top 10 agency networks across the WARC Rankings

Rank

Network

Points

1

BBDO Worldwide

3207.1

2

McCann Worldgroup

2912.0

3

Ogilvy

2006.7

4

DDB Worldwide

1746.7

5

MediaCom

1511.2

6

IPG Mediabrands

1430.9

7

PHD Worldwide

1395.2

8

TBWA Worldwide

1315.0

9

Dentsu Aegis Network

1298.2

10

Mindshare Worldwide

1174.2

The world’s top 10 agency holding companies across the WARC Rankings

Rank

Network

Points

1

Omnicom Group

8926.6

2

WPP

8556.4

3

Interpublic Group

5772.1

4

Publicis Groupe

2714.6

5

Dentsu

1398.5

6

Havas Group

1151.5

7

Accenture

260.3

8

Hakuhodo DY Group

259.3

9

MDC Partners

189.8

10

BlueFocus

152.7

The world’s top 10brands across the WARC Rankings

Rank

Network

Points

1

Burger King

593.2

2

McDonald’s

465.0

3

IKEA

339.0

4

Coca-Cola

327.9

5

Pedigree

321.0

6

KFC

299.6

7

Greenpeace

260.4

8

Skittles

260.3

9

Palau Legacy Project

258.0

10

Nike

257.8

 

 

The world’s top 10 advertisers across the WARC Rankings

Rank

Network

Points

1

Procter & Gamble

969.8

2

Unilever

969.1

3

Mars

963.3

4

Restaurant Brands International

593.2

5

Anheuser-Busch InBev

567.6

6

Volkswagen Group

553.8

7

McDonald’s

573.5

8

The Coca-Cola Company

469.5

9

Heineken

382.3

10

PepsiCo

347.3

The Best of the Best ranking aggregates points across the three rankings. To ensure performance in each ranking has equal weight in the Best of the Best tables, a weighting for the effectiveness and media rankings has been calculated that inflates their scores versus the creative rankings. For this reason, points in the Best of the Best are not simply the total of the three individual rankings.

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