Warc Innovation Awards: Lifebuoy & Inorbit Malls among 20 Finalists

Twenty brands from around the world have been shortlisted for the Warc Innovation Awards, a global search for effective marketing innovation. Among these shortlists are two entries from India – Lifebuoy and Inorbit Malls. 

In all, the brands and organisations shortlisted this year are AbsorbPlate, Axe, Baheya Cancer Hospital, Bodyform, Bou Khalil Supermarché, BT Sport, CNCO, Currys PC World, Dyson, Emirates NBD, HELPMET, Inorbit Malls, Lifebuoy, MasterCard, NHI - Daman, Penguin Random House, Vision Australia, Spar Interspar, Toyota and Whirlpool. 

HUL brand Lifebuoy’s campaign, titled ‘Chamki - Story of an unborn child’ done by PHD India has made it to the shortlist. DDB Mudra Group’s campaign, titled ‘Home-run to home-bound’ done for Inorbit Malls has also been shortlisted from India. 

The 25-strong judging panel, chaired by Dana Anderson, SVP and Chief Marketing Officer of global snacks company MondelÄ“z International, have shortlisted a diverse selection of campaigns from a wide range of territories, including Australia, Egypt, India, Lebanon, Slovenia, Taiwan, Thailand, United Arab Emirates, United Kingdom and USA. 

The aim of the Warc Innovation Awards, now in their fifth year, is to recognise innovative thinking that delivers tangible results. The top entries will be awarded Gold, Silver and Bronze awards. The Grand Prix for the best overall paper will receive $5,000 and five $1,000 Special Awards recognising specific areas of excellence will be awarded at the judges’ discretion for: innovation in a product or service, channel innovation, category innovation, co-created innovation and innovation in a not-profit-campaign.