WARC's insights from Cannes Creative Effectiveness Lions winners
- In-depth exploration of the themes, including expert commentary and what each theme means for advertisers, agencies and media owners.
- A deep-dive into the 2021 Grand Prix winner, Nike's Dream Crazy by Wieden+Kennedy Portland.
- Summaries of winning case studies including results, takeaways and judges' comments.
- Data analysis covering campaign objectives, creative strategy, media mix, hard and soft metrics, budgets and durations.
Summing up the importance of rewarding creative effectiveness, Jury President Ann Mukherjee of Pernod Ricard, says: "In a performance-driven marketing environment, creativity is still the oxygen to growth. If we are to thrive as advertisers, we have to help our CEOs and CFOs understand that what we do as an industry is the heart of what drives profitable growth."