WATConsult crafts TOTAL HI-PERF Ride for Legends campaign for India

Total Oil India Private Limited (TOIPL), a leading international Oil and Gas Company has launched the TOTAL HI-PERF Ride for Legends series– a challenge which sees 4 moto-vloggers discover the un-hailed legends of our society.

TOTAL HI-PERF Ride for Legends is part of an integrated marketing campaign for its new range of high performing motorcycle engine oils for two-wheelers launched in December 2017.

As part of the campaign, Total India collaborated with 4 leading moto vloggers in the country – Oggy F, MSK, Dino’s Vault and JS Films- to deliver stories of ordinary people with extraordinary lives. The vloggers were thrown a challenge to traverse the country and discover people who had gone over and beyond the call of duty to help people in need. From addressing the need for clean drinking water for municipal workers to building shelters for destitute animals to ensuring bad road conditions don’t lead to fatalities and striving to provide education to girls, these everyday citizens have shown superhuman fortitude and determination. 

Rajiv Dingra, Founder and CEO, WATConsult said, “The objective behind creating, ‘Ride For Legends, was to be in sync with the core philosophy of the brand which is to provide absolute performance and smoothness to make the ride enjoyable for the everyday biker. The campaign, in an interesting way captures the beauty of our country and also the small yet big initiatives that people like us take to help build our country”

Speaking about the initiative, Gayatri Ojha – VP (Marketing & Corporate Communications, CSR) Total Oil India said, “Through TOTAL HI-PERF Ride for Legends we aim to enhance our presence and engagement through the digital medium. TOTAL HI-PERF Ride for Legends is an interactive composition of branded content, which will target the auto enthusiasts & everyday riders. The campaign will also bring to life how the product not only provides protection and optimum performance to the bike’s engine but also ensures a joy of riding for the biker. This campaign aims to serve the dual purpose of encouraging the biking community to explore our country and discover these unrecognized heroes in our society. These powerful and empowering stories needed a platform and we at Total India are glad to provide them with the same.”

These four incredible and inspiring stories will be LIVE on Total India’s Facebook page from February 14, 2018

Total India will also host an online contest on TOTAL HI-PERF Ride for Legends. Fans of the series can log onto Total India’s Facebook page to share stories of their “Heroes” and the best anecdotes will win Total India hampers and merchandise. The contest will run from February 24th to March 2nd. For more details log on to:


The TOTAL HI-PERF campaign has been crafted for widespread outreach across TV, radio and digital platforms with a range of BTL activations planned over a period of 3-4 months that started September 2017, while the TVC and digital went live in December 2017.

To read more visit here.



News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Advertising