WATConsult forays into market research with new unit – Recogn

Digital and social media agency WATConsult, now part of the Dentsu Aegis Network, has launched a new research division – Recogn.

Recogn is a speciality research unit which provides research-based consulting solutions in areas of Marketing, Brand, Product and Consumer Strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.

WATConsult, which has been the pioneer in the digital and social media space since a decade, now enters the space of Market Research with Recogn. The launch of this division directly complements their in-depth understanding of the digital audience, providing marketers with deeper insights into the minds of digital consumers and helping them create more focussed digital strategies.

The agency has already bagged their first assignment under Recogn, wherein they have partnered with National Restaurant Association of India (NRAI) to contribute a chapter on ‘Digital Marketing Practices’ among the food services sector for NRAI India Food Services Report 2016 (NRAI IFSR 2016).

Commenting on the launch of Recogn, Rajiv Dingra, Founder and CEO, WATConsult, said, “Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core. With the base of Internet users in India increasing 50 per cent Y-o-Y, digital has become the preferred screen in terms of time spent and information sought. This presents brands and marketers with a pressing need to understand the new age digital consumer and align the digital media strategy according to consumer behaviour and prevalent trends. With Recogn we look forward to provide the same to them.”

WATConsult has earlier launched SocialCRM24*7, a social crisis management division and eCommencify, a market e-commerce solution vertical.

WATConsult, which is currently in its 10 year, is now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore.