WATConsult, Lotus Make-Up launch #SparkleEveryday

WATConsult, the digital and social media agency from Dentsu Aegis Network, has partnered with Lotus Make-Up to launch a digital campaign called #SparkleEveryday.

The campaign showcases how modern women break all stereotypes to sparkle every day in their life. It features a photographer, cricketer and a stand-up comedian who are done and fed up of dealing with stereotypes and justifying themselves in a rather male dominated world.

This clearly states that women are sparkling in every sphere across the globe and emphasis on how Lotus Make-Up is an enabler for women from various walks of life.

Speaking on the same Rajiv Dingra, Founder and CEO, WATConsult said “Lotus Make-Up is a brand which stands for style and panache, and our challenge was to maintain that throughout in the video film. This video we created not only focuses on the style quotient of the brand but also portrays it’s involvement in breaking stereotypes when it comes to women.”

Nitin Passi, Director of Lotus Herbals Pvt. Ltd said, “This is our first amongst many upcoming films that targets a woman who is driven by passion, motivation and independence and Lotus Make-Up is an enabler in the process. It  is a holistic digital campaign that calls out to women who shine despite of all odds. We had a wonderful time working with the team at WATConsult and will be able to reach the relevant target audience for Lotus Make-up through this brand film.”