WATConsult rolls out innovative digital campaign to hire fresh talent
WATConsult, India’s leading and most awarded digital and social media agency, which is now part of the Dentsu Aegis Network, recently concluded a digital recruitment campaign, Snapplication.
The campaign was launched with the aim of reaching out to young adults, specifically in the age bracket of 21-24, who are digitally savvy and have great passion and enthusiasm in them.
The campaign took place in two phases. Phase 1 kicked off with a teaser campaign on Monday 25 April, wherein WATConsult used Facebook, Twitter and Instagram to get users on Snapchat for a sneak peek of their office and work culture.
The next week, in Phase 2, WATConsult put up 10 second videos of the team, the offices, journey of WATConsult, experiences of old employees, across Mumbai, Bangalore and Delhi and invited Snapplications (Snapchat applications) from them. Interested candidates were asked to apply by uploading a 10 second video on Snapchat and share their passion and interest area and accordingly get an opportunity to work on those brands.
This campaign received a massive turnout on social media with the Facebook Page receiving nearly 3000 organic likes and engaging 80, 515 users daily. The daily page impressions went up to 9, 07,107. On Twitter, #Snapplication trended for 3 hours creating 18.7 Million impressions, 2337 tweets and 126 re-tweets. Average tweets per day counted up to 824 tweets.
On Snapchat, the account received nearly 200 new followers and close to 100 applications. Overall 500 snaps were uploaded which received an average of 182 views.
Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “The idea behind launching Snapplication was to reach out to digital savvy youth who are early adopters to newer social media platforms. We received great responses, along with some good resumes and hires too.”
WATConsult, now a part of Dentsu Aegis Network, is headquartered in Mumbai with branch offices in Delhi and Bangalore. It has received more than 100 awards and recognitions in the field of social media marketing. These include the prestigious global DMA echo in San Diego, ‘The most progressive digital agency award’ at CMO ASIA Singapore, ‘The social media agency of the year 2014’ at Socialathon Delhi, ‘Boutique Media Agency of the year’ at Media Ace Awards, Mumbai and also the Campaign Agency of the year India (Bronze) at the Campaign Asia Awards.