WATConsult wins Royal Rest’s digital & creative duties across Mid-East & Asia
WATConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the digital media mandate for Royal Palace Group’s Royal Rest, one of the largest manufacturing and trading companies of mattresses, furniture and furnishing accessories in the Middle East and Asia. Along with handling the creative duties of the brand, the agency will manage the entire digital assets, including media planning and buying across India and UAE.
Speaking on the development, Rajiv Dingra, Founder and CEO, WATConsult, said, “We are glad to partner with Royal Rest for their digital and creative duties. Through our endeavours, we plan to strengthen brand visibility and presence across markets. We look forward to developing strategic ideas and define the brand’s language in the digital space.”
Suji Sugathan, Director, Royal Rest, added here, “The partnership with WATConsult will be a great exposure for Royal Palace Group in a digitally dynamic competitive space. In an online space where there is so much information flowing every minute, we are confident that together with proper strategy and planning we will ensure the brand’s objectives are achieved. We are looking forward to this as a long lasting relationship.”
For the record, Royal Palace Furniture Group has successfully marked its presence in retail operations in India and the UAE. The Group has nine showrooms with the brand name Royal Furniture and five Royal Rest showrooms in the UAE and 12 showrooms operating in India with brand name Indroyal.